Editorial Architecture

How do we create a great reader experience preserving and building upon the best from both worlds of traditional printed publications and digital media?

What I do?

  • Reader experience
  • Editorial architecture and navigation design
  • Editorial design and page layouts
  • Editorial identity
  • Monetisation models. Do we need to display ads?
  • From print to digital. How do we preserve and build on the best from both worlds?

It’s now been more than 25 years of building the internet as a new platform for reading and engaging with media and content. Still, it feels that we have a long way to go in terms of competing with traditional print media, when it comes to the quality of the reading experience.

So, the question is still open. How do we offer an experience that’s at least as good, and possibly even better? We’ve got screens in all sizes, blazingly fast content delivery; we can even touch, change and transform the texts and the content while we look at it. Maybe it’s simply time to slow down, and have a second look at how texts, images, videos and ideas are distributed and digested. Maybe it’s time to take a different view at the new technology and see if it actually serves our need, or if there is still some tweaking left to do.

I believe there is. I’ve been working with editorial design on the internet since before blogging became a thing. In 2000 I was part of founding the online movie magazine CinemaZone.dk where I worked as film reviewer, news and reportage journalist and editor. Later I took part in forming editorial backbone of the music and culture magazine Soundvenue, that was both an online publication and a printed magazine during the 2000’s. I’ve been working with MetroXpress on various concepts, such as a redesign of the since closed newspaper 24timer.dk. And besides a long list publication and media related digital projects, I’ve been doing printed magazines for Danish companies like Movia and DSB and a range of other clients as editor and project manager.

Having a background as journalist and editor myself these publications have giving me great insights to the editorial dimension of publishing, the workflows, and the entire process from an editorial idea to a readers’ actual understanding of it.

Working with the user experience and design have given me great insights into the areas of shared value between print and digital media, and the areas where the two definitively part and call for different approaches.

Editorial architecture – combining editorial design and information architecture – is about optimising for a great reading experience. Not page views or other short term monetisations models, tailored to hijack attention and disturb the reader from what actually matters. It’s about taking the user seriously and trying to use the digital tools and technology to give the reader something at least as good as the classic experience of well-crafted print.

As outlined in this article Some perspectives on editorial design I see three key areas of editorial design that needs to be considered for any digital publishing project: Editorial Identity, Reader experience, Monetization.

Have a look at some samples of my work and get in touch to talk ideas and process, and let’s see how we can build something great together.

Also, take look at a new project I’m working on, creating tools for great editorial design. It’s called Periodical.


See all

Annual Report Concept & UX

I created the concept and the UX Design for the first digital version of the annual report for a Danish multinational company.

Københavns Professionshøjskole

Product design, Editorial design, Community building, webdesign and implementation


Website, Community, Events, Shop, iPhone app, Subscription.


Art Direction, Webdesign and implementation, Community building.


UX, Webdesign and implementation, Shopify

Other services

Product Design

Product Design

Let’s build an awesome product! It’s based on solid concepts, world class UX and clever information architecture, solving real problems.

Product Managemen

Product Management

Making sure that the right product is being build, and that the product is being build right. That is the right way to go.

Webdesign and implementation

Webdesign and Implementation

Get going with a new website in a few days and make sure you are ready to meet the world on social media looking good when your site is shared. I build in WordPress, Squarespace, Webflow etc.

Community Building

From setting up a basic newsletter and collecting leads, to engaging a growing crowd with events and networking and discussions.

Startup consultancy

Startup Consultancy

Get help navigating the muddy waters of new beginnings. Learn when to say no, and when to say yes. When to think about scalability and when to focus on getting things done.

Let’s work together!

Let me know about your idea or project and I’ll get back you as soon as possible.

I’m available for freelance work and consultancy. Short term and longer term. At an hourly rate or with a project based agreement.

I’m based in Copenhagen, Denmark and open for remote work and travelling.

+45 2193 9196

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