Product Management

To make sure that the right product is being built, and that the product is being built right. That is the right way to go.

What I do?

  • Product ownership
  • Roadmap planning, prioritisation and follow up.
  • Support oversight and user research
  • Tracking and data analysis

Product owner, User advocate, Stakeholder manager. There’s various perspectives on the role of a product manager. The basic job is to make sure that the right product is being build, and that the product is being build right.

As product manager I make sure that the problem, that the team, company or product is trying to solve, is properly defined. Based on inputs from stakeholders and the team, I scope the solution and make the roadmap, prioritising what is needed to achieve the common goal or fulfil the vision. It could be for an MVP (Minimal Viable Product), to achieve product/market fit or to ensure a continuously improved growth or service level.

The job requires an in-depth understanding of the users of the product. Developing a clear idea of the intended target and user groups, as well as clear undestanding of the customer experience is critical in assessing wether you’ve done a good job. Tracking tools, data analysis and knowledge about the real use of a product is a central part of this. As well as continuous user testing, getting feedback and overseeing support requests to understanding how the product is being used and what can be improved.

I join teams of designers and lopers helping to create clarity of what’s needed and to help plan and prioritise the work. Taking input from management, marketing and sales too in order to have everyone aligned and working towards the same vision. Trying to ensure, ultimately, a succesfull product release.

Have a look at some samples of my work and get in touch to talk ideas and process, and let’s see how we can build something great together.


See all


Co-founder and Product Director. Global event platform, Registration, Networking.


Website, Community, Events, Shop, iPhone app, Subscription.


Strategy, Visual Identity, UX Design, UI Design, Implementation

Other services

Editorial Design

Editorial Design

How do we create a great reader experience that preserves and builds upon the best from both traditional print publications and digital media?

Product Design

Product Design

Let’s build an awesome product! It’s based on solid concepts, world-class UX, and clever information architecture, solving real problems.

Webdesign and implementation

Webdesign and Implementation

Get going with a new website in a few days, or let’s build something big. I work with Webflow, Bubble, Squarespace, Wix, WordPress etc.

Community Building

Engage a growing crowd with events, networking, and discussions, or creat a simple newsletter to start collecting leads.

Startup consultancy

Startup Consultancy

Get help navigating the muddy waters of new beginnings. Learn when to say no, and when to say yes. When to think about scalability and when to focus on getting things done.

Let’s work together!

I’m available for freelance work and consultancy. Short term and longer term. At an hourly, daily or weekly rate, or with a project based agreement.

I’m based in Copenhagen, Denmark and open for remote work and travelling.

+45 2193 9196

Subscribe to newsletter

New case stories and project updates

Follow on LinkedIn logoLinkedIn and Facebook logoFacebook.