Startup Consultancy

Get help navigating the muddy waters of new beginnings. Learn when to say no, and when to say yes. When to think about scalability and when to focus on getting things done.

What I do?

  • Product analysis
  • Team analysis
  • Implementing changes

To succeed as a startup a lot of things need go right. Possibly also a pinch of luck is needed. But at least a few things are certain: Having a great team and a clear business case are crucial. Without that, it almost certainly will never happen.

Experienced with taking startups from an idea scribbled on a napkin, over building teams, to going public with an IPO, I’ve build up quite some experience over the years.

I’d love to share this experience and help small teams and startups setting off on a good path, with a good foundation and sustainable processes. Avoiding doing the same mistakes I’ve learned the hard way.

Process and deliverables

We start by defining the challenge and set goals for what we want to achieve. It could be eg. ‘Building the perfect team’. Or ‘Refining the product vision’.

I’ll then start a research process to understand the current team and it’s internal drivers or to see the product in context of the market and user needs. The research phase will be concluded with a report of suggested changes. An additional phase of assisting implementation and follow up can then begin.

Depending on the size of a team or a product, I believe that even a few hours of well-planed work and research can turn into huge value over time.

Have a look at some samples of my work and get in touch to talk ideas and process, and let’s see how we can build something great together.


See all


Strategy, Visual Identity, UX Design, UI Design, Implementation


Co-founder and Product Director. Global event platform, Registration, Networking.


Website, Community, Events, Shop, iPhone app, Subscription.


UX Design

Other services

Editorial Design

Editorial Design

How do we create a great reader experience that preserves and builds upon the best from both traditional print publications and digital media?

Product Design

Product Design

Let’s build an awesome product! It’s based on solid concepts, world-class UX, and clever information architecture, solving real problems.

Stories Without Endings service icon product management

Product Management

To make sure that the right product is being built, and that the product is being built right. That is the right way to go.

Webdesign and implementation

Webdesign and Implementation

Get going with a new website in a few days, or let’s build something big. I work with Webflow, Bubble, Squarespace, Wix, WordPress etc.

Community Building

Engage a growing crowd with events, networking, and discussions, or creat a simple newsletter to start collecting leads.

Let’s work together!

I’m available for freelance work and consultancy. Short term and longer term. At an hourly, daily or weekly rate, or with a project based agreement.

I’m based in Copenhagen, Denmark and open for remote work and travelling.

+45 2193 9196

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