Soundvenue case background image


Website, community, events, subscription.

When: 2003-2012

Challenge: Establish a new media outlet with a growing subscription base of dedicated and culturally critical readers 18-35. In Danish.

Role: Product Design, Product Management, Community building

Reach: +10,000 subscribers

Awards: Creative Circle, Bronze 2009


Soundvenue logo

Over the years, Soundvenue has been growing from a pre-Myspace bands-and-fans community to a highly esteemed media outlet, released as a print magazine and on the web, as podcast and with a wide range of various community events.

During the years 2006-2009 I headed a huge redesign of the online platform. I focused the work on the three major themes of People, Opinions, and Play. For Play we build media players for the discovery of new cutting edge music and video’s featuring street fashion, reportages and the community events. For Opinion we strengthened the editorial level and status of the media giving room to more elaborate story formats. And for People we grew the engangement of the community with debates, an interactive event calendar, community events and a members option. The members option based on a subscription structure covering both the print magazine, access to premium benefits online, such as music downloads, discounted registration for concert and parties and web shop discounts.

Especially the subscription concept covering a monthly recurring magazine delivered by mail and range of online benefits was a challenge in the early days of online subscriptions and recurring payments. But over time it became a solid foundation for the economy of the media outlet., 2009:

Soundvenue case story front page design

Highlighted projects

Soundvenue High5

The unofficial Danish indie-chart, the weekly High 5 including a build-in voting system.

This was pre-Spotify times and pre-streaming age, so we encountered a few big challenges beyond the core user experience and implementing the design in Flash: Serving music through the web in a performant way and, and managing rights and listening reports in collaboration with artists, labels and the local rights organisation Koda.

Soundvenue Event Calendar

A native app for the first generation of iPhones, 2010 featuring an overview of upcoming concerts and events.

The app also featured a community dimension allowing users to keep their own schedule and to share it, to see who else was going to specific events. This also became a way to see which concerts and events was most popular among readers and users.

Other work

See all


Concept, Visual identity, UX Design and UI Design.

Annual Report Concept & UX

Concept and UX Design for the first digital version of the annual report for a Danish multinational company.


Event platform, Registration, Networking.


Art Direction, Webdesign and implementation, Community building.

WMOC 2018

Webdesign and implementation, Community building


Product design, UX, Project management, Maps.


Editorial Design

How do we create a great reader experience building upon the best from both traditional printed publications and digital media?

Product Design

Product Design

Let’s build an awesome product! It’s based on solid concepts, world class UX and great UI, solving real problems.

Product Managemen

Product Management

Making sure that the right product is being build, and that the product is being build right. That is the right way to go.

Webdesign and implementation

Webdesign and Implementation

Get going with a new website in a few days and make sure you are ready to meet the world and looking good on social media. I build in WordPress, Squarespace, Webflow and many more.

Let’s work together!

Tell me about your idea or project and let’s talk!

I’m available for freelance work and consultancy. Short term and longer term. At an hourly rate or with a project based agreement.

I’m based in Copenhagen, Denmark and open for remote work and travelling.

+45 2193 9196

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