Momkind case cover


Case story: Build an online home base for a community of new mothers, including a web-shop and a blog for knowledge based articles and community stories.

When: 2019

Challenge: Build an online home base for a community of new mothers, including a web-shop and a blog for knowledge based articles and community stories. For a Danish audience.

Role: UX, Webdesign and implementation

Reach: We’re excited to find out! 🙂


Momkind is a new Danish community, founded and run by Nanna Schultz Christensen, acknowledging the not so rosy sides of becoming a new mother. Leveraging the community, shared stories and common experiences Momkind aims to be the go to online platform to raise the spirit when reality kicks in. Practically, with the shop’s options to buy handy and nursing packages covering the basic needs and easing the rough patches of reality. And mentally with the option of connecting with others in a similar situation.

Besides the website Momkind exists as an extensive network on Facebook and Instagram.

Below is a screen cast displaying the generel look and feel and user flows of the momkind univers. WAAITT Studio did the logo and visual identity that I used as base for the webdesign, the site is based on the Cascade theme for Shopify by Swift, and the photo above was taking by Cecilie Bach who did the website photography too.

Product tour


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Let’s build an awesome product! It’s based on solid concepts, world-class UX, and clever information architecture, solving real problems.

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To make sure that the right product is being built, and that the product is being built right. That is the right way to go.

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Get going with a new website in a few days, or let’s build something big. I work with Webflow, Bubble, Squarespace, Wix, WordPress etc.

Let’s work together!

I’m available for freelance work and consultancy. Short term and longer term. At an hourly, daily or weekly rate, or with a project based agreement.

I’m based in Copenhagen, Denmark and open for remote work and travelling.

+45 2193 9196

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