What I do?
- Reader experience
- Navigation design and article layouts
- Editorial identity
- Media formats and content mix review
- Monetisation models. Do we need to display ads?
- From print to digital. How do we preserve and build on the best from both worlds?
It’s now been more than 25 years of building the internet as a new platform for reading and engaging with media and content. Still, it feels that we have a long way to go in terms of competing with traditional print media, when it comes to the quality of the reading experience.
So, the question is still open. How do we offer an experience that’s at least as good, and possibly even better? We’ve got screens in all sizes, blazingly fast content delivery; we can even touch, change and transform the texts and the content while we look at it. Maybe it’s simply time to slow down, and have a second look at how texts, images, videos and ideas are distributed and digested. Maybe it’s time to take a different view at the new technology and see if it actually serves our need, or if there is still some tweaking left to do.
I believe there is. I’ve been working with editorial design on the internet since before blogging became a thing. In 2000 I was part of founding the online movie magazine CinemaZone.dk where I worked as film reviewer, news and reportage journalist and editor. Later I took part in forming editorial backbone of the music and culture magazine Soundvenue, that was both an online publication and a printed magazine during the 2000’s. I’ve been working with MetroXpress on various concepts, such as a redesign of the since closed newspaper 24timer.dk. And besides a long list publication and media related digital projects, I’ve been doing printed magazines for Danish companies like Movia and DSB and a range of other clients as editor and project manager.
Having a background as journalist and editor myself these publications have giving me great insights to the editorial dimension of publishing, the workflows, and the entire process from an editorial idea to a readers’ actual understanding of it.
And working with the user experience and design have given me great insights into the areas of shared value between print and digital media, and the areas where two definitely part and call for different approaches.
To me, editorial design is about optimising for a great reading experience, not for page views or other short term monetisations models, tailored to hijack attention and disturb the reader from what actually matters. It’s about taking the user seriously and try to use the digital tools and technology to give the reader something at least as good as the classic experience of well-crafted print.
As outlined in this article Some perspectives on editorial design I see three core areas of editorial design that needs to be considered for any digital publishing project: Editorial Identity, Reader experience, Monetization.
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